Journal

Notes after clinics, not a content calendar.

We publish when a Bangkok bench surfaces a pattern worth writing down. Expect Feature Adoption Analytics, not generic growth essays.

Wall of analytics charts in an office

12 May 2026 · 8 min

Why unmeasured feature flags quietly fail

A flag without an uptake map is just a dark launch. We keep seeing “successful” rollouts that nobody kept using.

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Team meeting around a laptop

28 Mar 2026 · 9 min

Activation curves in mixed Thai–English teams

When QA reads English and production users read Thai, first value splits and nobody notices until a clinic.

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Professionals in a conference room discussion

14 Jan 2026 · 7 min

Adoption depth is not DAU

Daily active users will flatter a home-tab feature. Depth asks whether the job was finished more than once.

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Close-up of a laptop showing a spreadsheet

3 Nov 2025 · 10 min

Cohort windows that match how you ship

7/30/90 is a blog default. If you release every other Thursday, your contract should say so.

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